Highlight #1
A framework, not just motivation. Six structured modules that take you from understanding the landscape to landing your next role - with a clear process for every stage of the pivot.
Highlight #2
Built for mid-career professionals. This course is designed for people with real experience to reposition themselves. Your assets are the starting point and not an afterthought.
Highlight #3
Practical from day one. Every lesson comes with a downloadable worksheet and the videos teach you the framework. The worksheets are where the actual pivot gets built.
Most career advice assumes you're starting from scratch. This course assumes you're not.
Pivot with Purpose is built for mid-career professionals who have real experience, genuine skills and a growing sense that their current path no longer fits. The course gives you a structured process for figuring out where your experience is worth the most, and a clear plan for getting there. Six modules. Twenty-two worksheets. Four pivot types framework. You work through it at your own pace, apply every framework directly to your own situation, and finish with a concrete plan rather than a list of things to think about. The methodology is the same one used with private coaching clients. The difference is you get it at a fraction of the price and on your own timeline.
Your Instructor - Tina McIntosh
I'm a Career Strategist and Coach with 20 years across six industries and three redundancies of my own. I've navigated pivots as a solo parent with no safety net and I've helped hundreds of mid-career professionals do the same with more clarity and less chaos than I had. I also spent years working inside large global organisations managing workforce transformation, including helping manage offshoring of 400 roles during a significant AI-driven restructure. I've been on both sides of the table. I know what organisations are looking for and I know what it feels like to be on the receiving end of a decision you didn't make. The frameworks in this course are the ones I built for myself and now I use with every client. They work whether you're navigating redundancy of choosing to leave, whether you want a new role, a different industry or something you'd like to build yourself.
Curriculum
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1
Introduction - Meet Your Coach
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Introduction: Meet Your Coach
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2
How The Course Works
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How The Course Works
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3
Module 1: Understand The AI Landscape
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Introduction: Understand the AI Landscape
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Lesson 1.1 The Real AI Threat -Tasks vs Roles
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Lesson 1.2 The Two Year Disruption
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Lesson 1.3 What AI Cannot Do
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Lesson 1.4 What's Actually At Risk
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Module 1 Worksheets
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4
Module 2: Know Your Assets
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Introduction: Know Your Assets
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Lesson 2.1 The Mid-Career Advantage
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Lesson 2.2 Your Signature Combination
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Lesson 2.3 The Full Assets Inventory
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Lesson 2.4 Articulating Your Assets
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Module 2 Worksheets
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5
Module 3: Identify Your Pivot Options
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Introduction: Identify Your Pivot Options
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Lesson 3.1 The Four Pivot Types
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Lesson 3.2 The Fractional Career
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Lesson 3.3a Pivot Pathways - Admin and Operations
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Lesson 3.3b Pivot Pathways- Finance and Accounting
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Lesson 3.3c Pivot Pathways - Marketing and Comms
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Module 3 Worksheets
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6
Module 4: Build Your AI Fluency
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Introduction: Build Your AI Fluency
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Lesson 4.1 The AI Landscape
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Lesson 4.3 Critical Evaluation
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Lesson 4.2 the Art Of The Prompt
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Lesson 4.3 Critical Evaluation
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Lesson 4.4 AI Tools By Pathway
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Lesson 4.5 The 5-Day AI Sprint
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Module 4 Worksheets
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7
Module 5: Reposition Your Personal Brand
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Introduction: Reposition Your Personal Brand
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Lesson 5.1 Crafting Your Pivot Narrative
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Lesson 5.2 Updating Your CV
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Lesson 5.3 LinkedIn Optimisation
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Lesson 5.4 The Sponsor Framework
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Lesson 5.5 The Elevator Pitch
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Module 5 Worksheets
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8
Module 6: Land Your Next Role
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Introduction Land Your Next Role
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Lesson 6.1 Strategic Job Search
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Lesson 6.2 Networking In New Spaces
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Lesson 6.3 Interview Objection Cards
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Lesson 6.4 Salary Negotiation
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Lesson 6.5 The Emotional Journey
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Module 6 Worksheets
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9
Course Close: A Send-Off
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Close - Three Real Pivot Stories
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What people are saying
Testimonials
The course gave me everything I needed to work through my pivot planning after a redundancy and it was so helpful to develop my elevator pitch so that applying for operational roles made sense to the hiring manager when my last three roles have been an EA.
Executive Assistant
After being in the same company for most of my career, I was really nervous when my role was made redundant. This course has been so well thought through and it was easy to complete modules in my own time. I liked having HR/Recruiter inside knowledge about how salaries are negotiated and CVs are reviewed. It gave me the tools I need to make a change to suit my next chapter.
Financial Controller
AI is moving so fast and my company has been moving so fast and I'm worried about my role. I'd like to pivot and I learned a term called 'the trapeze' which I hadn't heard before. It's learning new skills while holding onto the ones you have. It was a lightbulb moment and gave me the energy to start a side hustle I've always wanted to do. Thank you!
Consultant
I've been feeling anxious about all the headlines about roles being taken by AI so I found this course empowering because it explained the stages that companies go through when planning for AI. I now know which AI tools I need to be using to stay ahead in my role and my anxiety has eased. I have a pivot plan!
Sales Manager
I have a very squiggly career and it was inspiring to hear Tina's career story about how she has reinvented herself so many times across industries and roles. She was direct and realistic in her approach which I appreciated. I'm interested in exploring fractional work options after doing the lesson on fractional careers. It's something that I hadn't considered.
Marketing and Communications Manager
I've been trying to pivot my career from marketing to operations for a year and haven't had success. I know why now! I wasn't networking correctly or using my sponsors to talk about my transferrable skills. Thanks for all your frameworks. I'll be using them moving forward!
Operations Manager
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$495.00